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SEO News
The Most Common Reason for Dropped Rankings: Duplication
By Ross Dunn, CEO, StepForth Search Engine Placement Inc.
Repeatedly my sal?and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a simple mistake. As a result, I felt it was time to write this article and hopefully dispel many misled website owners.
Why write an entire article on something as simple as duplicate content? Well probably because it is not as simple as it sounds and many website owners find themselves in the grey area of duplication; where they don't know for sure whether they are risking rankings or not.
The following is a sectional breakdown of the most common duplicate content issues we see defined from the standpoint of a question ? hopefully making this article a little easier to read. After all, I have no illusions that reading up on duplicate content rules is exciting.
Duplicate Websites
Definition: a duplicate website is a website that has many if not all of the same pages as another live website.
Note: the following quest?s are based on a person who owns two websites that are duplicates.
Q: "Why is a duplicate website such a bad idea?"
A: The major search engines are constantly... more..
The Most Common Reason for Dropped Rankings - Duplication
SEO Search Engine Optimization News
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Please allow us to provide you with a personal SEO Search Engine Optimization plan, suited to your needs. Many of our satisfied clients testify of our work. We live for helping you in SEO Search Engine Optimization, and our team is also well experienced in support. We can assist you in training of SEO Search Engine Optimization as well. Our company has done SEO Search Engine Optimization work from clients in many areas.
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Photos: Top 10 reviews of the week... Here are CNET Reviews' 10 favorite items from the past week, including the Pantech flip phone, Sony Bravia LCD TV, Acer Aspire laptop, and Canon PowerShot ultracompact.
Apple will repair MacBooks that have faulty Nvidia GPUs... Computer maker says it has determined some MacBook Pros may be affected by Nvidia graphics chip glitch, and offers to repair those notebooks at no charge.
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NEWS
Promoting Your New Website
By Scott Van Achte (c) 2008
A few weeks ago I wrote about building your website from the ground up. This article did not dive into great detail on any specific topics, but rather touched on the key points you will want to address. In this article I will place most of the focus on the promot? aspect of this previous article. Image of bullhorn saying 'Promoting Your New Website'
While at times new websites can experience organic search rankings in a matter of months, for the most part, it can take well over a year before you start to see any progress, and that is if you start promoting right away!
SEO
If your new website has not been properly optimized for the search engines, then this is a necessary first step you must take. Ensure that your new site has integrated the appropriate keywords into all the fundamental areas of the site. Without this critical step of optimizing your site, in many cases no level of promot? will help you get those search rankings.
Note: Extreme numbers of inbound links can sometimes cause an un-optimized site to rank, but an optimized website will seriously reduce the number of links needed, and its associated cost. This varies from industry to industry, but is true as a... more..
Promoting Your New Website
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 Google uses a different method to rank websites than most search engines. This isn't the days of inserting some META tags and be done with it. You must invest time to rank well in Google; however it is well worth it when your pages start to rank high in the most used search engine on the net.
GIGANTICALLY IMPORTANT TIP: Search engine optimization covers many areas, however one of the most important dynamics is anchor text of inbound or incoming links. Quite a few search engines put a significant amount of weight on the anchor text of your incoming links, Google being the biggest fan. This in and of itself can be determining factor as to weather or not you rank well for your keywords. If you get a large amount of incoming links from related sites with high PR (PageRank) and with your keywords in the anchor text, you will win! Essentially that is it. Ok, that's about 75% of it, but keep reading on.
VERY IMPORTANT TIP: Link popularity is key with Google for higher rankings. Your ranking depends on it. Your pages link popularity is measured by PageRank, a system used by Google to determine the popularity of your webpage's.
VERY IMPORTANT TIP: Link popularity means absolutely nothing if you are targeting the wrong keywords. Do not overlook this very important tip. Using a keyword research tool such as Wordtracker is highly recommended. Check it out.
VERY IMPORTANT TIP: Google puts a great deal of emphasize on your Title tag. Ensure that you put your pages important keywords in the title tag and as close to the front of the title tag as possible. DO NOT, I repeat, DO NOT put your websites name or company name in the title tag. Unless of course your Coca Cola or Microsoft, then it's ok. This is called Branding and unless that is your goal, don't do it. No one is going to find you using your company name.
IMPORTANT TIP: Google also eats up header tags (H1, H2, H3). Ensure that your keywords are in at least one or two header tags. Also get them in a couple of Alt tags as well. If your not familiar with Alt tags it's the wording that is used to describe the images on your page.
MYTH: Meta Tags can determine rankings. Ok, it's not really a myth as some search engine still use them (Inktomi optimization) in part to rank websites, but Google isn't one of them. Google does however use the Meta Description tag to create a summary for you webpage's description in the SERPs.
Make sure that the first sentence that utilizes your Keyword is the one you want Google to display in the SERPs, because there is no way to force Google to display a specific description.
As stated above link popularity is the most important thing you should concentrate on when optimizing for higher rankings in Google. There are 2 types of links that help increase your link popularity.
1) Links from other websites using the keywords in the anchor text.
2) Linking to your own pages with other pages within your site also using the keywords in the anchor text.
Internal linking is a great way to pass PageRank to the most important pages of your site thus increasing the chances of those pages to rank well in Google. If you do this well you could really help, say, your index page to rank higher in Google.
Although your pages content isn't really analyzed for ranking your sites pages, Google does check it for the keywords you are focusing on. Make sure that you have your keyword positioned throughout your page at the top and at the bottom of your page. This will present your site as a theme and may very well affect your rankings.
Put your main focus on link popularity of your site and you are well on your to higher rankings in Google. Share our Google tips with your friends.
Summary: Links, links, and more links is the best . Link popularity should be your main focus as it's the most important part of ranking well for Google. Ensure you have keywords in your Title tag, header (h1) tags and in anchor text on your page. These Google tips will get your web pages ready for high rankings.
Now that you are aware of what it takes to get higher rankings in Google, be aware that there are software programs such as Arelis that will explode your link popularity. Check it out! We are a
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